loader image

Know Your Doctor

Recently, a doctor approached us and said, “I have bought three keywords for ₹3 lakhs! But still my name is not visible on digital search.” We couldn’t help but laugh—not out of disrespect, but out of sheer disbelief at how he had been misled.

👉 Let’s be clear: “You CANNOT “buy” a keyword for SEO”.

Many digital marketing agencies take advantage of doctors’ limited knowledge of SEO and sell them keywords at exorbitant prices, promising guaranteed rankings.

This is a fraud. Here’s why:

You can rank for a keyword through a well-optimized webpage with high-quality, relevant content, proper on-page SEO (keyword placement, meta tags, structured data, internal linking), and off-page SEO (high-authority backlinks, citations, and engagement).
This takes expertise, effort, and time—not a one-time payment.

Running Google Ads can place your webpage at the top of search results, but it doesn’t mean you own the keyword. The moment your ad budget runs out, your visibility disappears. SEO, on the other hand, builds lasting organic rankings that don’t vanish overnight.

Scammers convince doctors and hospitals to pay lakhs of rupees under the illusion that they will permanently “own” a keyword. What they actually do is either:

×Run Google Ads (which is temporary, not SEO)

×Use black-hat SEO techniques that could lead to penalties

×Provide short-term results with no long-term sustainability
If you want your hospital or clinic to rank genuinely and sustainably, focus on proper SEO strategies that bring real organic traffic. It takes time, but the results are real, ethical, and long-lasting.

Doctors, beware of these scams! If an agency is offering to “sell” you a keyword, run in the opposite direction

Contact us for authentic solution.

Dr. Yash Paranjape
(MBBS, Digital Content Manager)
knowyourdoctor.net

Let’s Grow Together

Know Your Doctor is a platform created by doctors for providing best digital marketing for doctors. At the same time helping patients to find best doctors.

Digital Healthcare Marketing Services For Doctors, Clinics & Hospitals

Patients in your local market are going to the internet more than ever to investigate what ails them and find a provider nearby who can treat it. They are taking control of their health, and it is critical that practices establish a medical marketing plan to attract, convert, and retain them. Our medical digital marketing expert team specializes in delivering healthcare digital marketing services to doctors, clinic & hospitals in order to generate patient enquiries and convert them also re-engage existing patients through quality medical information about treatment options and benefits.