When it comes to digital marketing for healthcare, Social Media Ads and Google Ads serve different yet complementary purposes. Understanding their objectives, advantages, and budget allocation can maximize patient acquisition and brand visibility.
Social media platforms (Facebook, Instagram, LinkedIn) are excellent for building brand awareness, educating patients, and engaging with the community. They allow precise audience targeting based on demographics, interests, and behaviors. However, they are not always intent-driven, meaning users may not be actively searching for medical services at that moment.
Google Ads (Search & Display) work best when potential patients are actively searching for healthcare services. Running “near me” search campaigns alone is ineffective—patients need trust-building content, testimonials, and service-based targeting to convert. A well-optimized landing page, backed by SEO and Google Ads, ensures high-quality leads.
A balanced approach is key:
- 60-70% on Google Ads to capture high-intent patients.
- 30-40% on Social Media Ads for awareness, retargeting, and engagement.
- Content is the bridge—blogs, videos, and patient education content strengthen both strategies.
A 360-degree digital strategy integrates awareness (social media) with conversion-focused search campaigns. Content-driven marketing ensures that potential patients see you, trust you, and choose you when they need care.
At Know Your Doctor, led by Dr. Yash Paranjape, we provide best-in-class 360-degree content management for doctors, clinics, and hospitals in Pune and across India. Our expert team ensures that both Google Ads and Social Media Ads work together to maximize your online presence and patient inflow.
🚀 Want to elevate your digital marketing game? Let’s connect!
—
Dr. Yash Paranjape
(MBBS, Digital Content Manager)
knowyourdoctor.net
Let’s Grow Together
Digital Healthcare Marketing Services For Doctors, Clinics & Hospitals
Patients in your local market are going to the internet more than ever to investigate what ails them and find a provider nearby who can treat it. They are taking control of their health, and it is critical that practices establish a medical marketing plan to attract, convert, and retain them. Our medical digital marketing expert team specializes in delivering healthcare digital marketing services to doctors, clinic & hospitals in order to generate patient enquiries and convert them also re-engage existing patients through quality medical information about treatment options and benefits.