In today’s digital era, having a website is not enough—what matters is how well it ranks on search engines and how frequently it attracts potential patients. A well-optimized website with consistent content updates plays a crucial role in enhancing a healthcare provider’s online presence.
At Know Your Doctor, we specialize in creating SEO-optimized websites for doctors, hospitals, and clinics in India. One of our most successful projects is City Fertility Centre
led by renowned Laparoscopic Gynecologist and IVF Consultant, Dr. Gopalkrishna Gawade. We launched the website in February 2023, and over the past two years, our strategic content approach has significantly improved its search visibility.
This case study will showcase how regular content updates and on-page SEO techniques have contributed to the centre’s strong digital presence.
Many hospitals and clinics launch their websites and expect instant results. However, the reality is that SEO is an ongoing process, not a one-time activity. Search engines like Google prioritize fresh, high-quality content, making regular updates essential for ranking improvement.
For City Fertility Centre, we took a content-driven approach, ensuring that we consistently updated the website with relevant and informative pages. The results?
✅Over 50+ indexed keywords
✅Significant growth in impressions and search result visibility
✅Dominance in hyperlocal search rankings
✅Featured snippets and image rankings in top search results
1) Website Development: The Foundation of Digital Success
When we designed and developed the 15+ page website for City Fertility Centre, we focused on:
👉User-Friendly Design: Easy navigation for patients
👉Mobile Optimization: Ensuring a seamless experience across devices
👉Fast Loading Speed: Crucial for both user experience and SEO
👉Structured Website Architecture: Logical arrangement of pages for easy indexing
From the beginning, we ensured that the website was technically sound and ready to be optimized for search engines.
2) SEO is Equal to Content: The Power of Hyperlocal Keywords
One of the most effective SEO strategies is targeting hyperlocal longtail keywords. Instead of generic terms like “IVF center in Pune,” we optimized for:
“IVF center at Sinhgad Road Pune”
“Laparoscopic Gynecologist near Sinhgad Road Pune”
These keywords drive highly relevant traffic, ensuring that patients in the local vicinity can easily find the clinic.
3) Informative Blog Pages: A Hub for Patient Education
Apart from service pages, we created an extensive blog section covering:
These information-driven pages not only educate patients but also enhance search visibility by targeting longtail keywords related to women’s health and fertility treatments.
4) Multilingual SEO: Localizing Content in Marathi
One of our standout strategies was incorporating Marathi-language content for local searches.
We created localized webpages to cater to Marathi-speaking audiences.
Example: Searching “Laparoscopy benefits – Marathi” on Google shows City Fertility Centre’s page, image, and video in the top 5 results.
This localized approach helps in connecting with the regional audience and improves engagement.
The Role of On-Page SEO in Ranking Success
Content alone isn’t enough; it needs proper on-page SEO optimization to be effective. At Know Your Doctor, we meticulously follow SEO best practices, including:
1. Title Tags & Meta Descriptions
Each webpage has a well-optimized title and description, ensuring higher click-through rates (CTR).
2. URL Optimization
We ensure URLs are clean, readable, and keyword-rich (e.g., /ivf-center-sinhgad-road-pune/).
3. Image SEO (Alt Text & Compression)
All images have alt text with relevant keywords, ensuring they rank in Google Image Search.
4. Proper Use of Headings (H1, H2, H3 Tags)
We structure content using hierarchical heading tags, making it easy for search engines to understand.
5. Internal Linking Strategy
We interlink related pages to enhance user experience and distribute SEO value across the website.
6. Content-Length & Keyword Placement
✅Each page is optimized for content depth, ensuring:
✅Minimum 1000-1500 words for key service pages
✅Strategic keyword placement without overstuffing
👍🏼The Results: Growth in Search Visibility & Impressions
After implementing these strategies for two years, City Fertility Centre has witnessed:
✅ Higher organic traffic from search engines
✅ Ranking in top positions for targeted keywords
✅ Strong social media engagement due to content repurposing
To check your website’s SEO status, install the SEO Quake extension on Chrome and analyze your website for technical issues.
For any doctor, hospital, or clinic in India, a well-optimized website with regular content updates is essential. Benefits of a Content-Driven Website:
✔ Better Search Rankings: Fresh content helps search engines index more pages.
✔ Higher Engagement: Patients trust websites with informative content.
✔ More Conversions: Educated patients are more likely to book appointments.
✔ Local SEO Advantage: Hyperlocal keywords improve regional visibility.
✔ Authority Building: Consistent content positions doctors as industry experts.
City Fertility Centre’s case study proves that SEO is equal to content. A static website won’t rank, but one with consistent content updates, proper SEO strategies, and localization efforts will continue to grow.
At Know Your Doctor, we specialize in designing and optimizing websites for doctors, hospitals, and clinics in India. If you’re looking to improve your hospital website’s search rankings, increase patient inquiries, and dominate Google Search, let’s connect!
Let’s build a strong digital presence for your medical practice today!
: Dr. Yash Paranjape
Digital Healthcare Marketing Services For Doctors, Clinics & Hospitals
Patients in your local market are going to the internet more than ever to investigate what ails them and find a provider nearby who can treat it. They are taking control of their health, and it is critical that practices establish a medical marketing plan to attract, convert, and retain them. Our medical digital marketing expert team specializes in delivering healthcare digital marketing services to doctors, clinic & hospitals in order to generate patient enquiries and convert them also re-engage existing patients through quality medical information about treatment options and benefits.