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With just one video, Dr. Mahesh & Dr. Anshu Mulay of Shree Kamala Ayurved Hospital Reached 35k Instagram Followers and 10k YouTube Subscribers in 90 days!

Digital transformation in healthcare is no longer optional. It’s essential. This is the story of Dr. Mahesh Mulay and Dr. Anshu Mulay of Shree Kamala Ayurved Hospital, who used the power of digital media to bring Ayurveda to a wider audience.
When Dr. Mulay hired Know Your Doctor a year ago, their goal was clear: build a robust digital presence. Our journey began with the creation of their website, www.drmulay.com, and extended to social media and YouTube.

Their commitment to spreading Ayurvedic wisdom fueled our efforts. Together, we produced content covering:

  • Patient testimonials
  • Health awareness tips
  • Ayurvedic lifestyle guidance
  • Panchkarma treatments

However, the game-changer came in August 2024 when Dr. Mahesh delivered a lecture on lifestyle & diet management.

Recognizing the potential, we:

  1. Fragmented the Lecture: Breaking it into short, topic-specific videos.
  2. Optimized for Platforms:
    ~ YouTube shorts for quick & engaging content.

    ~ Instagram Reels for visually appealing clips.

3. Launched Strategic Ads:
~ Google Ads for YouTube
~ Meta Ads for Instagram

Instagram: From a modest following to 35,000 followers

YouTube: Reached 10,000 subscribers

This growth wasn’t just about numbers. It reflected a deeper connection with their audience. Their educational content resonated, proving that healthcare professionals can effectively use digital platforms to:

  • Spread awareness
  • Build trust
  • Attract a loyal following
  1. Content Fragmentation: Short, topic-focused videos are more engaging.
  2. Platform-Specific Optimization: Tailoring content for different platforms enhances reach.
  3. Strategic Ad Spending: Ads can amplify content but should be combined with organic growth strategies.

At Know Your Doctor, we’re committed to helping healthcare professionals like the Mulays achieve their digital goals. Whether you’re new to digital marketing or looking to enhance your strategy, there’s always room to grow.

Ready to transform your digital presence? Let’s connect.


Dr. Yash Paranjape
(MBBS, Digital Content Manager)
knowyourdoctor.net

Digital Healthcare Marketing Services For Doctors, Clinics & Hospitals

Patients in your local market are going to the internet more than ever to investigate what ails them and find a provider nearby who can treat it. They are taking control of their health, and it is critical that practices establish a medical marketing plan to attract, convert, and retain them. Our medical digital marketing expert team specializes in delivering healthcare digital marketing services to doctors, clinic & hospitals in order to generate patient enquiries and convert them also re-engage existing patients through quality medical information about treatment options and benefits.