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There’s something about the 15th of November that screams new beginnings. It’s the day when Sachin Tendulkar made his iconic debut in 1989, and while I’m no cricketer, it feels like a fitting moment to launch my own journey of sharing insights. Over the past four years, since stepping away from the café business that I ran for seven years after completing my MBBS, I’ve been immersed in the world of digital content management for healthcare professionals.
Together with my brother, Harsh Paranjape, we’ve built Know Your Doctor (knowyourdoctor.net), a digital marketing agency exclusively catering to doctors, clinics, and hospitals. In this time, we’ve partnered with more than 25 healthcare clients across India—and counting! From gynecologists to orthopedic surgeons, IVF specialists to dermatologists, we’ve helped them shape their digital presence, and it’s been a deeply rewarding experience.
Starting today, I’ll be sharing a weekly case study or story every Friday, diving into how we tackle unique challenges in digital content management for doctors.
Let’s talk about something fundamental: why is having a digital presence so crucial for doctors today?
Pre-COVID, a patient’s journey typically began with a trusted family doctor and their referral network. But the pandemic changed that. Suddenly, people became more proactive, Googling symptoms, researching doctors, reading reviews, and looking up treatment options online. In this era, your digital footprint is your new referral network.
If your information isn’t online, you’re essentially invisible to a large pool of potential patients. Sure, word of mouth is still powerful, but in many cases, it’s the online presence that reassures patients and their families when they’re deciding on treatments or surgeries.
Search engines like Google have become the first stop for healthcare information. And if your profile isn’t optimized to show up there? Well, you’re missing out on connecting with patients who are actively looking for you.
So far, we’ve worked with a wide range of specialists: gynecologists, cardiologists, nutritionists, physiotherapists, pathologists, and more. Each doctor we collaborate with brings a unique set of goals and challenges. Some want to educate their audience, others want to grow their practice, and a few aim to establish themselves as thought leaders in their field.
As an MBBS graduate, I’m able to bridge the gap between medical expertise and digital marketing. I don’t just create content; I craft it in a way that doctors trust. The result? A digital presence that feels authentic, professional, and impactful.
In many ways, we digital creators are like the historians of old. Back then, historians chronicled the lives of kings and their kingdoms, shaping how we perceive them today. Similarly, the content we create now will define how people perceive you and your services in this digital age.
Without a strong digital presence, your story goes untold. But with the right strategy, your expertise can reach far beyond your local practice, even to patients in distant corners of the country.
Next Friday, I’ll share the story of one of our clients who skyrocketed their digital presence. In just 90 days, they went from 1,000 to 35,000 social media followers and gained over 10,000 YouTube subscribers. It all started with one impactful video.
This transformation wasn’t just luck; it was the result of consistent content creation and smart promotional strategies. Stay tuned to learn how we helped them achieve their goal of reaching patients far beyond their city.
Until then, let’s remember: in today’s digital-first world, you’re just one piece of content away from establishing your authority.
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Dr. Yash Paranjape
(MBBS, Digital Content Manager)
knowyourdoctor.net
Patients in your local market are going to the internet more than ever to investigate what ails them and find a provider nearby who can treat it. They are taking control of their health, and it is critical that practices establish a medical marketing plan to attract, convert, and retain them. Our medical digital marketing expert team specializes in delivering healthcare digital marketing services to doctors, clinic & hospitals in order to generate patient enquiries and convert them also re-engage existing patients through quality medical information about treatment options and benefits.